The Great Debate

I don’t know about you but my job, running a business that develops and sells agency management software, is going through some major changes and it’s all down to whether we ‘sell’ software that the client installs on their premises or whether we ‘rent’ software and host it for the client.

The software is the same but the process of selling and buying it has changed dramatically and if we believe the market stats and forecast -, it’s all for the best. I have been working with advertising; marketing and communications agencies for more years that I care to admit and have advised hundreds of these agencies to underpin their business with integrated finance, workflow and job management software.

An important shift however is taking place in how these agencies choose to acquire their agency management systems. Increasing dissatisfaction with the costs, internal resources, IT complexities, and length of time that it takes to recognise value from their investments have pushed agencies away from traditional on-premise deployments and incited many down the hosted or software on demand route.

So is it right for everyone and do the cost savings really stack up? We’d like to hear your opinion on the Great Debate – Hosted Vs On Premise Agency Management Systems – which is right for you?

We are working on a brand new guide that takes a close look at these two agency software deployment options, Hosted and On-Premise and we hope to demystify the technologies and terminologies leaving you better placed to decide – which is right for you. To pre-register for your FREE copy, visit http://www.esg-concept.com/hosted_on-premise.asp or get in touch and tell me what you think.

Ian Tomlins