Ballyhoo Blog Launch

One of these days they’ll come up with an on-demand blog service where those of us not used to blogging can pay someone to blog for us on a pay-per-blog basis…now there’s an interesting concept…

So, welcome to Concept’s first blog, where advertising, marketing and communications agencies across the land will flock to find out everything that’s hot, and probably a lot that’s not, in the wonderful world of creative control – i.e. where flamboyant advertising and marketing executives are tamed into tracking and administering their accounts, when what they should really be doing is impressing clients with obscure new campaign ideas…

But seriously, that’s why Concept exists – to make sure that that’s exactly what doesn’t happen. By giving our customers more visibility of their accounts, and a means of automating processes and prompting actions, our solutions free up the valuable time of those creative types who aren’t quite so good at tying up loose ends, doing figures and producing reports.

That’s why we’re particularly excited that agency management solutions hosted, on-demand has taken off in the agency world. Because it makes all this even easier than ever, taking any remaining pain out of the more tedious (and therefore often neglected) aspects of account management and reporting.

Gaining access to new software functionality through a pay-as-you-go subscription service model is already de rigeur in many industries, whether generically for flexible email or customer relationship/sales management, or for a whole host of specialist applications that companies want to try out without incurring large upfront costs.

In the advertising agency world, this has fantastic appeal, allowing large companies to try new applications without the delay and hassles of involving hefty IT resource, and giving smaller agencies access to facilities they couldn’t otherwise afford – making them even more competitive when pitted against their bigger rivals.

Accessing software functionality on an on-demand basis offers other considerable benefits too. In addition to the regular, predictable monthly payments (which do away with the need for upfront capital expenditure), account managers can gain access to their client tracking and project management software at any time, from any location, making them 100% productive at all times. That means no need to spend wasteful moments at your desk when you could be squeezing in more client lunches (!), and greater client satisfaction - because you’ve always got the latest account management at your fingertips.

Let’s face it, if you got excited by admin, you’d be a PA. This way, you won’t even need one. No wonder we’re inundated with enquiries at the moment. Must be a sign that the busy autumn season is upon us…that reminds me, how many days is it till Christmas? Let me call up my calendar…

Ian Tomlins, Concept